Grow Your Non-Profit Blog

Preparing Your Nonprofit for Giving Tuesday

October 15, 2022

HThis year, Giving Tuesday will fall on November 29, 2022. This global giving day takes place each year on the Tuesday after Thanksgiving. Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to do good. Since then, it has grown into a year-round global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

Join the movement and give – each Tuesday and every day – whether it’s some of your time, a donation, or the power of your voice in your local community. It’s a simple idea: whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts and everyone has something to contribute toward building the better world we all want to live in. Below are three (3) strategies to start your own campaign for Giving Tuesday:

  • Form a Fundraising Committee
  • Set a Minimum Goal of $2,000 or more
  • Set Start and End Dates

Strategy without tactics is the longest road to success. Tactics without strategy is the quickest road to failure. – Attributed to Sun Tzu, ancient Chinese military strategist. As researchers Bryson (2018) have explained, that if this is your first time participating in giving Tuesday embrace the fact that learning anything new is a major underlying for successful implementation efforts.” It is not possible or desirable to plan everything in advance. As for your team remember that “People must be given the opportunity to learn new procedures and adapt them to actual situations (Patton, 2008, 2011; Sandford & Moulton, 2015).

More effective implementation is likely to result, and the next round of strategizing is likely to be better informed.


Need help developing your Giving Tuesday Campaign? Contact us today at 239.293.2009 to setup your free 30 minute consultation.

Beyond the Fundraising to Earning Revenue

September 11, 2022

Here at Grow Your Non-Profit our potential clients who wish to start a non-profit are always asking. How does a 'non-profit' 'make a profit.' We listen to you on our feeds and the direct messages and want to answer these questions packed with a few tips as well:

  • Corporate Sponsorships
  • Cause-Related Marketing
  • Entrepreneurial Ventures
  • Membership Program

A report in The Handbook of Nonprofit Governance (2010) explains that nonprofit organizations aspirations of “on a mission,” often keeps them from earning revenue. Boards should ensure that reliable and diverse revenue sources services operations that generate income, if such activity is compatible with the organizations mission, of course.

For example, revenue streams may include membership dues, publications income, client fees, conference registrations, tuition for educational seminars, and merchandise or product sales (p. 185).


Your organizations biggest percentage of revenues cannot be tied to an individual or signature events or activities.

It is important to diversify initiatives when generating income – such as establishing a for-profit subsidiary, creating corporate sponsorship opportunities, forming a limited liability corporation (LLC), or licensing the organizations intellectual property. These activities could lead to forming alliances or formal partnerships with corporations, government agencies, or even other nonprofit organizations and sharing the financial risks and rewards of the joint venture.


Corporate Sponsorships typically involve specific products or a signature event although sometimes as well applies to general activities. IRS keeps a close watch on recognition of sponsorships and accepts most, provided it does not constitute advertising by granting substantial benefits to the company in return.

Cause-Related Marketing this is when a corporation makes a designated contribution to the nonprofit organization every time a customer makes a particular purchase.


Entrepreneurial Ventures an organization may have the expertise to launch its own business or commercial enterprise that addresses unmet needs within the community or sector.

Membership Program is when you have a program or compilation of programs which offer value to other non-profits and community resources. This program can be a digital platform which also provides a series of coaching, counseling and consulting or other services such as advertising to its members.

Reference:

The Handbook of Nonprofit Governance (2010), Developing Board Members’ Fundraising Skills: Jossey-Bass A Wiley Print, by BoardSource.

How to Prepare Your Non-Profit for Giving Tuesday

August 12, 2022

This year, Giving Tuesday will fall on November 29, 2022. This global giving day takes place each year on the Tuesday after Thanksgiving. Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to do good. Since then, it has grown into a year-round global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

Join the movement and give – each Tuesday and every day – whether it’s some of your time, a donation, or the power of your voice in your local community. It’s a simple idea: whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts and everyone has something to contribute toward building the better world we all want to live in. Below are three (3) strategies to start your own campaign for Giving Tuesday:

  • Form a Fundraising Committee
  • Set a Minimum Goal of $2,000 or more
  • Set Start and End Dates

Strategy without tactics is the longest road to success. Tactics without strategy is the quickest road to failure. – Attributed to Sun Tzu, ancient Chinese military strategist

As researchers Bryson (2018) have explained, that if this is your first time participating in giving Tuesday embrace the fact that learning anything new is a major underlying for successful implementation efforts.” It is not possible or desirable to plan everything in advance. As for your team remember that “People must be given the opportunity to learn new procedures and adapt them to actual situations (Patton, 2008, 2011; Sandford & Moulton, 2015).


More effective implementation is likely to result, and the next round of strategizing is likely to be better informed.

Need helping developing your Giving Tuesday Campaign? Contact us today at 239.293.2009 to setup your free 30 minute consultation.


Training Your Board to Fundraise

July 15, 2022

It is normal for your board members to feel anxious or reluctant in fundraising. However, it is a necessary task that will increase board member fundraising comfort level and skills if practiced. Here are three powerful things your board can begin doing to overcome these challenges:

1. Role Play

2. Observe

3. Try a general request

As researchers Jossey-Bass (2010) have explained, practicing scenarios during role-play with other board members who are sympathetic to their questions, approach, and techniques. This practice opens the door to mastering their speech for the real scenarios. “Feedback from colleagues helps refine their approaches and techniques.” Role-playing is also an effective way to practice dealing with difficult situations such as in brining a conversation to a close after a potential donor declines a partnership (p. 182).

The Handbook of Nonprofit Governance recommends (2010) Shadowing other more experienced members during their solicitation with potential donors.

Be sure to get them in front of your longtime supporters first. “Positive experiences will give them confidence and ease their anxiety. Showing them that it is possible to have a pleasant, collegial conversation that includes a request for money (Jossey-Bass, 2010. p. 183).”

Here at Grow Your Non-Profit, we are excited about your growth and want to make sure you have the tools to succeed. So, remember developing your board members by role playing, allowing them to observe, and trying a general request could make all the difference in growing your non-profit.

Reference:

The Handbook of Nonprofit Governance (2010), Developing Board Members’ Fundraising Skills: Jossey-Bass A Wiley Print, by BoardSource (p. 182).


Grow Your Non-Profit Opens Podcast Lounge 

 June 9, 2022

Grow Your Non-Profit has opened a podcast lounge equipped to offer clients an opportunity to host their own podcast. "This is a great opportunity for nonprofits and for profits businesses to interview donors, potential clients and VIPs to build their business," says Tamika Seaton, GYN, President and CEO. Many people kept advising us to start a podcast so we agreed that it would be a great idea, but only if we could make it available to other businesses who did not want to invest in the equipment to do so. 


The podcast lounge is unique because we offer snacks, beverages and other surprises for guests to enjoy. This is a membership based opportunity and we have packages to fit everyone's budget. Now through September 1, 2022, receive 10% off your membership when you subscribe for six months.


For more information and to record your free 15 minute session, email [email protected]  

             

Meet Grow Your Non-Profit's Diversity Equity and Inclusion Director

Dr. Kimberly R. Hudson, Ed.D. 

 May 11, 2022

Born in Florida, lived in New York, Myrtle has more than 12 years of experience in the nonprofit sector. She earned a master's degree in public administration and a certificate in non-profit management from Barry University. Myrtle also holds a management certificate and a bachelor's degree in human resources from the University of Phoenix. As a licensed insurance broker, she is appointed American Income Life Insurance is a wholly owned subsidiary of Globe Life Inc. (NYSE: GL), an S&P 500 Company.


American Income Life Insurance Company is an international company protecting working families in the United States, Canada, New Zealand, and through our wholly owned subsidiary, National Income Life Insurance Company in New York.


As the business development director, Myrtle identifies opportunities to expand the profile and reach of GYN and its brands. She leads sales, develops and strengthens external relationships that will lead to increased lead generation and market share, and fosters an entrepreneurial growth culture.


To contact Myrtle, email her at [email protected]

                                     

                           Meet Grow Your Non-Profit's Business Development Director

Myrtle October, MPA

 April 7, 2022

Born in Florida, lived in New York, Myrtle has more than 12 years of experience in the nonprofit sector. She earned a master's degree in public administration and a certificate in non-profit management from Barry University. Myrtle also holds a management certificate and a bachelor's degree in human resources from the University of Phoenix. As a licensed insurance broker, she is appointed American Income Life Insurance is a wholly owned subsidiary of Globe Life Inc. (NYSE: GL), an S&P 500 Company.


American Income Life Insurance Company is an international company protecting working families in the United States, Canada, New Zealand, and through our wholly owned subsidiary, National Income Life Insurance Company in New York.


As the business development director, Myrtle identifies opportunities to expand the profile and reach of GYN and its brands. She leads sales, develops and strengthens external relationships that will lead to increased lead generation and market share, and fosters an entrepreneurial growth culture.


To contact Myrtle, email her at [email protected]


SWFL Welcomes New Nonprofit EHAS

 March 15, 2022

Everyone Has a Story (EHAS)’s mission is to touch, improve, and change lives each day through a message of hope; to teach our youths how to overcome and find purpose irrespective of the adversities they may face. They are making the world a better place through mental stimulation and intervention to affect a mindset shift.

EHAS' Founder & CEO Cornell Bunting is an author and motivational speaker. He had a very challenging journey, and it turned into an inspiring story to tell. Today, using his books, the author is inspiring children and young adults, sharing with them hard-earned lessons and narratives filled with faith.


To learn more about EHAS and to get involved, click here.


7 Ways to Show Your Donors Some Love

 February 14, 2022

With the integration of technology into every area of our lives, reaching out to say thank you can be easier than ever before. If you’re using an online donation platform, anyone making a donation online receives an automated receipt. But confirming that a credit card has been processed and informing the donor that their gift was received is just a transactional thank-you.



If a donor sends in a check, transfers funds electronically, or drops off a gift in kind, the first letter they receive acknowledging that gift (and offering the IRS-required tax receipt) is also a transactional thank-you – and is the very least we can do. This sort of acknowledgement, if received within 48 hours, has been shown to increase the likelihood of another gift from that donor by four times.

But a transactional thank-you is never enough. To truly appreciate donors and show them some love, we need to move beyond the transactional thank-you to relational gratitude. Creating a culture of gratitude means that we move beyond what is expected to thanking donors and showing appreciation when – and in ways – they least expect it.

To learn more, click here.


Meet Grow Your Non-Profit's Administrative Coordinator

Sydney Lenora

 January 15, 2022

Sydney is a quick study skilled in social media, marketing, events and organization. She is a graduate of South Fort Myers High School and is currently studying fire inspection. Sydney is responsible for supporting our administrative team to help them stay organized and complete tasks that allow them to focus on growing our clients' nonprofits. She is instrumental in organizing meetings, greeting office visitors, and composing documents on behalf of the team.


To contact Sydney, email her at [email protected]

Grow Your Non-Profit Office Grand Opening

 December 15, 2021

We are Here For You!

Grow Your Non-profit headquarters is located in Fort Myers, Florida, but we are equipped to serve clients globally with our virtual consulting services.

Our clients span from Naples to Miami, California, Ohio and beyond. GYN consultants are standing by to help you grow your nonprofit. Contact us today for your free 30-minute consultation by texting 239.293.2009 or email [email protected]


What Role Should Consultants Play in the Nonprofit World?

 November 15, 2021

For the most part, consultants working in both contexts (and everything in between) are thoughtful professionals doing their best to support and elevate their nonprofit clients. Every year, consultants help thousands of nonprofit and foundation leaders navigate and take action in complex and changing environments. In all cases, it's vital that we understand the assumptions that we and those we hire bring to the work. To do so, foundations and nonprofits considering hiring consulting support must think carefully about what kind of advice they -- or their grantees -- truly need. Setting aside personal connections to consultants and popular brands, what sources and types of data do they find compelling? What will it take to convince decision makers to take action? What kinds of organizations do they aspire to emulate? How do these needs match up with available resources and consultants?


These questions will be especially critical as we navigate the reality and aftermath of the Covid-19 crisis, when nonprofits and grant makers turn to consultants to help them set priorities, pivot, or reinforce their work in the context of widespread and shifting need. Ultimately, my research suggests that many nonprofits' dissatisfaction with their consultants is related to inadequate communication in both directions -- from consultants regarding their process and what they do and don't deliver, and from nonprofits regarding their assumptions and expectations. It's important, of course, to acknowledge that legitimate criticism exists regarding the penchant that major for-profit consulting companies often demonstrate to apply one-size-fits-all solutions for their clients, corporate and nonprofit alike. Regardless, the devil is in the details, with the potential for real benefits -- or wasted time and missed opportunities -- for nonprofits.

John Butcher, & David Gilchrist. (2020). Collaboration for Impact : Lessons From the Field. ANU Press.

 

GYN Client Spotlight VaxTruths Learn about Covid-19 Vaccines Reliable information from trusted sources

 October 15, 2021

VaxTruths is a nonprofit organization founded by the Ministry of Emmanuel Communities, Inc., A Community Wellness organization designed to provide trusted information regarding Covid-19 vaccines. The organization recognizes that receiving vaccines is a personal choice, and choices are best made after evaluating truthful, trusted quality information.


VaxTruths is funded by a grant from the Centers for Disease Control and Prevention (CDC) Foundation to promote vaccine equity and access. To learn more about VaxTruths, request a virtual or live presentation or to become a partner, contact Tamika Seaton at 239.293.2009.


Click here to visit their website to find resources from trusted voices.


Meet Grow Your Non-Profit's President & CEO Tamika Seaton, MSM

 September 15, 2021

A Los Angeles native, Tamika has more than 14 years of experience in the non-profit and for-profit sectors. She has held positions as executive director, planner, and public relations officer.


Tamika holds a master's degree in management from Hodges University, graduating Cum Laude, received a fundraising certificate from the University of Indiana Lilly School of Philanthropy, is a graduate of Leadership Collier, and currently serves as a board member with the Association of Fundraising Professionals Collier-Lee Chapter and is a Hodges University Board of Trustee.


Tamika is pursuing a certification to be designated as a Certified Fund Raising Executive. When she is not working, Tamika enjoys resourcing furniture and interior decorating.


To contact Tamika, email her at [email protected]

GYN President & CEO Tamika Seaton Goes from HU Alumna to Trustee

 August 15, 2021

Tamika says, "My motto in life is to walk with optimism, drive with abundance and fly with peace." As a former student of Hodges University (HU), now trustee, she encourages students to continue on their educational trek and get involved with HU.